the Router Workshop

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The Router Workshop Partnership With Tutor Doctor

An endorsed newsletter from a trusted woodworking brand to help boost your sales

Rick Rosendahl Co-host of The Router Workshop on PBS

Rick has spent a lifetime teaching woodworkers the art of crafting fine furniture, and with over 14 seasons of his successful public TV show, he has become a trusted voice in the community.

30 Years of Expertise

He has witnessed woodworking novices becoming talented professionals thanks to his lessons and invaluable advice.

72% of consumers refuse to take buying advice from someone who is not a knowledgeable professional in the field.* Rick has been educating Americans about woodworking since 1995, and is a highly regarded expert within his industry.

Rick is now looking to create a Router Workshop series of sponsored newsletters in partnership with your company so that he can further guide consumers in the art of woodworking whilst simultaneously enhancing your brand and boosting your sales.

Rick Rosendahl

*https://www.expertvoice.com/resources/do-consumer-trust-celebrity-endorsements/

Email Newsletters

A newsletter is one of the most powerful marketing tools available, allowing direct communication with prospects and customers.

01. Personalized

03. Relevant

02. Direct

Newsletters add a much needed human element to the customer experience, which really helps to expedite conversions and also ultimately increase revenue.

Newsletters communicate 1:1 with customers, helping them to feel as though the piece was created just for them, which encourages them to follow any call to action.

Newsletters educate and inform customers with the necessary details they need which increases not only trust, but also brand loyalty which translates into sales.

Why Newsletters?

› There are 4 billion daily email users¹

Despite the novel methods for marketing teams to reach their customers, email marketing is still one of the most effective, offering a staggering ROI of $36 for every $1 spent.

› 40% of brands are increasing their email marketing budget²

› Subscriber segmentation is the most effective strategy (78%)³

Newsletter subscribers don’t want to be bombarded with advertising though; they want to be informed in a non-invasive manner. If marketing teams prioritized educational content created by a trusted brand ( The Router Workshop) then potential customers would be more inclined to not only interact with the marketing but also to make a purchase.

› 50% of users buy from marketing email at least once per month ⁴

› 60% of customers say that newsletters influenced their purchase ⁵

› Over 70% of customers use their smartphone to check their email ⁶

Edutainment is Key

Entertainment is ubiquitous nowadays, making it harder than ever to grab consumer’s attention. There is however a solution.

Excite

Inform

Sell

First, appealing or interesting content must entice potential customers to read or engage with the marketing materials.

Once the customer is locked into the newsletter, they will then learn something new or helpful related to the specific topic.

With their needs having been met, customers will then move to purchase advertised items so that they can progress onwards.

A weekly newsletter featuring Rick and The Router Workshop would be full of useful tips for beginners right through to advanced lessons for experts.

Case Study: Profile

The Router Workshop newsletter has already found traction.

Dominique is an amateur woodworking enthusiast, and she has been following Rick’s teachings including learning from his successful Zoom classes. She learned how to make a variety of jigs, fixtures, and wood joints. But most importantly, she needed to invest in a new set of tools each step of the way.

By teaching customers via a trusted expert, you will increase the authority of your marketing newsletters and ultimately drive sales.

Case Study: Results

Upcut spiral bit set 1/2” shank. 1/4, 3/8, 1/2 Upcut spiral bit 4” 1/2 shank 1/8” bit Dovetail bits kit 1/4, 3/8, 1/2, 3/4, 1/2” Shank

To the left is a list highlighting the purchases a typical customer would make by following a Router Workshop sponsored newsletter. This example is only the beginning of the customer’s journey, and it is only from a single customer. Amplified to the full audience of a major mailing list, these figures would grow.

Birch plywood boards 1/2 Birch plywood boards 1/8 Pine 4/4 15 board feet Cherry wood. 4/4 11 board feet Dust bag for a thickness planer Pipes for dust management

Polyethylene boards 1/4. 1 sqf Polyethylene board. 1/8. 2 sqf Hinges for boxes. 3/4 x 1/2. And 3/4 x 3/8

These purchases were made without the added benefit of a discount coupon, which you could provide in the newsletter as an extra incentive

TOTAL: $440

Case Study: Results

To the left is a list demonstrating what a customer would purchase towards the latter stages of the newsletter as they are able to take on bigger projects. As their confidence and experience grows, they will feel more comfortable making major purchase decisions to expand the possibilities of what they can do.

Table Saw Jointer Planner Router Table + Accessories Project Materials

Considering that someone following the Router Workshop newsletter could spend nearly $3,000 on equipment, it has a clear return on investment.

TOTAL: $2,500

The Router Workshop Partnership With Tutor Doctor

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Thank you