the Router Workshop

Why Newsletters?

› There are 4 billion daily email users¹

Despite the novel methods for marketing teams to reach their customers, email marketing is still one of the most effective, offering a staggering ROI of $36 for every $1 spent.

› 40% of brands are increasing their email marketing budget²

› Subscriber segmentation is the most effective strategy (78%)³

Newsletter subscribers don’t want to be bombarded with advertising though; they want to be informed in a non-invasive manner. If marketing teams prioritized educational content created by a trusted brand ( The Router Workshop) then potential customers would be more inclined to not only interact with the marketing but also to make a purchase.

› 50% of users buy from marketing email at least once per month ⁴

› 60% of customers say that newsletters influenced their purchase ⁵

› Over 70% of customers use their smartphone to check their email ⁶